About DealsFirst
DealsFirst tracks live deals across 100+ UK shops. Amazon Resale, eBay's official brand outlets, the supermarkets and every major retailer, ranked by how good they actually are, not by who paid to be listed. We deliberately don't list everything: of the prices we scan each day, roughly the top 5%, the genuinely sharp cuts, make the site.
How it works
Around 500 automated price trackers work through retailer sites all day, pulling in tens of thousands of prices. Every product is checked against what it has actually sold for before, so a discount only counts if the “was” price was real and not a number invented for the sale. Each deal then gets a score built from the depth of the cut, the price history behind it and how rare that price is, and that score decides what reaches the site. The catalogue holds tens of thousands of live deals at any moment and refreshes continuously, so what you see is what is actually buyable right now.
Where to find us
The full site is here at dealsfirst.co.uk. The Android app is on Google Play, and an iPhone version is on the way. Everything is free to browse and no account is needed for any of it.
What a free account adds
Follow shops and categories to be told when new deals land, with a minimum discount floor you set for each follow so you only hear about cuts worth hearing about. Watch a search, save deals for later, and submit finds of your own. Published submissions carry your name.
How we make money
We may earn a commission when you buy through our links. That never changes what we list or how we rank it. The deal score is the deal score, and no retailer can pay for placement. When you click through you buy directly from the retailer at their live price. We never sit in the middle of a purchase and we never see your payment details.
Meet the founder
DealsFirst is independent and self-funded, with no outside investors and no parent company. It has been built and run in the UK since 2024, from Fife in Scotland, and is operated by Peter Alexander trading as DealsFirst.
Questions, feedback, press or partnership enquiries: hello@dealsfirst.co.uk.