A DealsFirst data product
Sale posture
How much of each shop’s entire range is on sale this week — and whether that’s a genuine event or business as usual. Every shop is measured against its own typical level, so a badge means something real is happening.
This week’s postures — 57 shops
share of full range at ≥30% off · vs the shop’s own typical level · week of 20 July| Shop | Now | Typical | Vs itself | Verdict |
|---|---|---|---|---|
| Finery | 46.8% | 28.1% | 1.7× | ✦ Deepest we’ve tracked |
| Graham and Green | 17.4% | 3.3% | 5.3× | ✦ Above its usual level |
| Joules | 17.8% | 4.8% | 3.7× | ✦ Deepest we’ve tracked |
| Baukjen | 27.3% | 15.2% | 1.8× | ✦ Deepest we’ve tracked |
| FitFlop | 18.4% | 6.3% | 2.9× | ✦ Above its usual level |
| Monsoon | 16.7% | 4.9% | 3.4× | ✦ Above its usual level |
| Oliver Sweeney | 17.3% | 6.1% | 2.8× | ✦ Above its usual level |
| Trotters | 11.5% | 2.8% | 4.1× | ✦ Deepest we’ve tracked |
| Mamas & Papas | 9.2% | 0.8% | 11.5× | ✦ Above its usual level |
| Pavers | 8.2% | 0.6% | 13.7× | ✦ Above its usual level |
| MORI | 9.8% | 2.6% | 3.8× | ✦ Deepest we’ve tracked |
| H Samuel | 12.1% | 5.0% | 2.4× | ✦ Above its usual level |
| Desigual | 9.7% | 3.7% | 2.6× | ✦ Deepest we’ve tracked |
| Footpatrol* | 8.9% | 3.9% | 2.3× | ✦ Deepest we’ve tracked |
| The Perfume Shop | 5.6% | 1.2% | 4.7× | ✦ Above its usual level |
| Jigsaw | 7.8% | 3.9% | 2.0× | ✦ Deepest we’ve tracked |
| Clarks* | 5.0% | 1.3% | 3.8× | ✦ Above its usual level |
| Cotton Traders | 7.3% | 3.7% | 2.0× | ✦ Above its usual level |
| BrightMinds | 6.4% | 3.9% | 1.6× | ✦ Deepest we’ve tracked |
| Skechers | 3.4% | 1.0% | 3.4× | ✦ Deepest we’ve tracked |
| Michael Kors | 5.0% | 2.9% | 1.7× | ✦ Deepest we’ve tracked |
| Sunglass Hut | 3.6% | 1.6% | 2.3× | ✦ Deepest we’ve tracked |
| Kathmandu | 25.4% | 14.5% | 1.8× | history still accruing |
| Jones Bootmaker | 17.9% | 13.7% | 1.3× | big sales are normal here |
| Sophie Allport | 17.5% | 14.7% | 1.2× | big sales are normal here |
| Myprotein | 14.8% | 10.0% | 1.5× | big sales are normal here |
| Heals* | 11.2% | 7.4% | 1.5× | steady this week |
| Start Fitness | 9.6% | 6.5% | 1.5× | steady this week |
| Guess* | 9.3% | 0.2% | — | steady this week |
| Benetton | 9.1% | 0.0% | — | steady this week |
| GAME | 7.8% | 6.5% | 1.2× | steady this week |
| Go Outdoors* | 6.9% | — | — | history still accruing |
| allbeauty | 6.3% | — | — | history still accruing |
| Early Learning Centre | 4.1% | 2.4% | 1.7× | up, but below the +2pt floor |
| Beyond Retro* | 3.9% | 0.0% | — | steady this week |
| Face the Future | 3.9% | 2.4% | 1.6× | up, but below the +2pt floor |
| Urban Industry | 3.1% | 1.5% | 2.1× | up, but below the +2pt floor |
| Find Me A Gift | 2.9% | 1.6% | 1.8× | up, but below the +2pt floor |
| The White Company | 2.9% | 0.1% | — | steady this week |
| John Smedley* | 2.9% | — | — | history still accruing |
| Joseph Fashion* | 2.8% | 1.0% | 2.8× | up, but below the +2pt floor |
| Hamleys | 1.8% | 0.8% | 2.3× | up, but below the +2pt floor |
| Furniture Village | 1.7% | 1.4% | 1.2× | steady this week |
| Homebase | 1.7% | 0.1% | — | up, but below the +2pt floor |
| Look Fantastic | 1.5% | 0.1% | — | up, but below the +2pt floor |
| Dunelm | 1.4% | 0.1% | — | up, but below the +2pt floor |
| Blacks* | 1.1% | 0.8% | 1.4× | steady this week |
| Matalan | 1.1% | — | — | history still accruing |
| Nasty Gal | 0.9% | 0.0% | — | up, but below the +2pt floor |
| Marks & Spencer* | 0.7% | — | — | history still accruing |
| Naylors* | 0.4% | 0.3% | — | steady this week |
| Ryman | 0.4% | 0.1% | — | up, but below the +2pt floor |
| Currys* | 0.2% | 0.0% | — | up, but below the +2pt floor |
| Fenwick* | 0.2% | 0.0% | — | up, but below the +2pt floor |
| Halfords* | 0.1% | 0.0% | — | up, but below the +2pt floor |
| Argos | 0.1% | 0.0% | — | up, but below the +2pt floor |
| Lenovo* | 0.0% | 0.0% | — | up, but below the +2pt floor |
How to read it
Now is the share of the shop’s whole catalogue at 30% off or deeper this week — catalogue sizes come from each retailer’s own sitemap. Typical is that same shop’s median over the previous weeks. A badge needs at least six weeks of history, 1.6× the typical level AND two whole points of extra range on sale — so a permanent-discount shop sitting at its usual level never outranks a genuine clearance. We never print a negative label: a shop with no badge is just having a normal week.
Updated every Monday morning. Early history is partly reconstructed from our deal archive and firms up as live weeks accrue; shops marked * have rougher catalogue estimates. Free to cite with attribution as DealsFirst Sale Posture — questions to hello@dealsfirst.co.uk.