DealsFirst
Sales3 August 2026

Beauty Bay's sale hits 60% off, with a further 20% over £60

Beauty Bay has grown its sale to 496 lines, with own-brand skincare and brush sets at 50-60% off and a SAVINGS code taking another 20% off baskets over £60.

Beauty Bay's sale hits 60% off, with a further 20% over £60

Beauty Bay has expanded its sale section to 496 lines, with individual reductions reaching 60% and a stacking code that takes a further 20% off larger baskets. The discounting is weighted heavily towards the retailer's own By BEAUTY BAY range, though a number of third-party brands are included. No end date has been published.

Code: SAVINGS — 20% off when you spend £60 or more, applied at checkout on top of the reductions already shown.

What's in the sale

Own-brand skincare and hair care carry the deepest cuts, with most of the range sitting at a flat 50% to 60% off. These are the lines we can verify against our own price tracking:

Branded lines are reduced more modestly, and a handful of larger-ticket items make up the top of the sale by value:

How the discount works

The reductions are applied to the ticket price already, and the SAVINGS code stacks on top once a basket reaches £60 — which is the threshold that turns a 50% line into roughly 60% off. There is no membership requirement and no first-order restriction. Delivery is free on orders over £40, and the retailer lists a separate newsletter sign-up offer of 15% for new subscribers, which does not combine with the sale code. Multi-size and multi-shade products display a "from" price, so the headline figure applies only to the smallest size in that listing.

Deals we're tracking

Our own price monitoring has the deepest single reduction on The Beauty Crop Dewy Bounce Radiant Concealer at £1.55, down from £8.00 — an 81% cut and the lowest we have recorded on it. Also worth noting are By BEAUTY BAY Brush Up Brows Brow Soap at £3.35 (was £8.50) and The Facial Cleansing Pads at £4.40 (was £11.00). You can browse all Beauty Bay deals on DealsFirst for the full tracked list.

Worth it?

The own-brand skincare and tools are the strongest part of this sale — a £3.95 moisturiser or a £25.95 eighteen-piece brush set is close to the floor these lines reach, and stacking SAVINGS over £60 makes the basket maths clearly better than buying piecemeal. The branded discounts at 20% to 30% are ordinary by comparison and appear regularly, so there is little urgency there. The practical trap is the £60 threshold: it is easy to add filler to reach it and spend more than the 20% saves. Build a basket from the 50%-plus own-brand lines first, and only chase the code if you were already close.

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