Cult Beauty's sale runs to 40% off, with suncare cut by 20%

Cult Beauty is running a broad beauty sale with savings grouped into 40%, 30%, 25% and 20% bands, alongside a prominent 20% off suncare push. The Cult Beauty sale covers skincare, make-up, hair, body, fragrance and tools, with no closing date displayed on site.

What's in the sale

Suncare is the most heavily promoted section, with a consistent 20% off applied across most SPF lines:

• Supergoop! Unseen Sunscreen SPF 50 50ml — £29.20 (was £36.50), 20% off
• Ultra Violette Super Supreme Screen SPF 50+ 125ml — £40.00 (was £50.00), 20% off
• Ultra Violette Queen Screen SPF 50+ Serum 50ml — £30.40 (was £38.00), 20% off
• Emma Lewisham Sunceutical SPF 50 Mineral Face Crème 50ml — £38.40 (was £48.00), 20% off
• La Roche-Posay Anthelios UVMune 400 Invisible Fluid SPF50+ 50ml — £16.80 (was £21.00), 20% off
• CeraVe Invisible Hydrating Sunscreen SPF 50 177ml — £16.80 (was £21.00), 20% off
• Beauty of Joseon Relief Sun Rice + Probiotics SPF50+ 50ml — £12.40 (was £15.50), 20% off
• Caudalie Invisible High Protection Stick SPF50 15g — £12.00 (was £15.00), 20% off
• Byoma Ultralight Face Fluid SPF 50 50ml — £11.99 (was £14.99), 20% off
• EVY Technology Sunscreen Mousse SPF 50 100ml — £22.40 (was £28.00), 20% off

Colour cosmetics are reduced less uniformly. The deepest single cut on the landing page was Westman Atelier Vital Skincare Complexion Drops 30ml at £31.00 (was £62.00), a full 50% off, while Urban Decay Face Bond Luminizer 30ml is £30.40 (was £38.00) at 20% off and a HUDA BEAUTY Softcore Matte Lips Duo manages only 10%, at £39.60 (was £44.00).

Deals we're tracking

DealsFirst tracks Cult Beauty stock directly, and several lines are cut well beyond the advertised bands:

• Perricone MD Cold Plasma Plus Serum 30ml — £55.60 (was £139.00), 60% off
• Perricone MD Hypoallergenic Clean Correction Smoothing Restorative Serum — £34.80 (was £87.00), 60% off
• Christophe Robin Hydrating Cream Scrub with Aloe Vera 250ml — £13.60 (was £34.00), 60% off
• Westman Atelier Vital Skincare Complexion Drops 30ml — £31.00 (was £62.00), 50% off

See all Cult Beauty deals on DealsFirst for the full tracked list.

How the discount works

The sale is section-based rather than sitewide: items are filed under fixed savings tiers, and the SPF promotion is a separate 20% mechanic that covers most suncare regardless of brand. No sale-wide code is required — the reductions are applied at the point of sale. Cult Beauty separately advertises 15% off a first order for new customers via code FIRST15, and 15% off app orders, neither of which is part of the sale itself.

Worth it?

The suncare offer is the clearest value, mainly because SPF is rarely discounted at all in the UK and 20% on La Roche-Posay, Supergoop! and Ultra Violette is a meaningful cut on products that get used up. The bands elsewhere are shallower than the "up to 40%" framing implies — a great deal of the visible stock is at the 20% floor, and a 10% reduction on a lipstick duo is not a sale price in any real sense. The exceptions are worth hunting: the Perricone MD and Christophe Robin lines at 60% are the genuine bargains here, and they sit deeper than anything on the sale landing page. Check expiry dates on suncare before bulk-buying, since heavily reduced SPF is often approaching the end of its shelf life.