H Samuel Sale: Up to 60% off diamonds and jewellery
Save up to 60% on diamond engagement rings, earrings, and necklaces in the latest H Samuel sale, plus get an extra discount with a voucher code.

High-street jeweller H Samuel has officially launched its "Up to 60% Off Diamond Sale", offering massive price cuts across a wide selection of diamond engagement rings, earrings, necklaces, and bridal jewellery. If you are planning a proposal, shopping for an anniversary, or simply looking to upgrade your personal jewellery collection, the H Samuel sale offers a prime opportunity to secure high-ticket items like white gold diamond rings and sterling silver pendants for a fraction of their usual retail price. With hundreds of items reduced, it is one of the retailer's most significant savings events of the season.
What's in the sale
- 14ct White Gold Pear Double Halo 0.40ct Diamond Ring — £719.00 (was £1899.00), 62% off
- Sterling Silver Oval Aquamarine & Diamond Pendant Necklace — £69.99 (was £179.00), 61% off
- Sterling Silver & Yellow Gold Plated 0.10ct Diamond Hoop Earrings — £79.99 (was £199.00), 60% off
- The Forever Diamond 9ct White Gold 0.25ct Diamond Stud Earrings — £399.00 (was £999.00), 60% off
- Harriet 18ct Gold Plated 0.50ct Lab Grown Diamond Hoop Earrings — £339.00 (was £849.00), 60% off
- GUESS My Secret Women's Silver Tone Padlock Stud Earrings — £20.00 (was £50.00), 60% off
- 9ct White Gold Round Cluster 0.33ct Diamond Ring — £319.00 (was £799.00), 60% off
- The Forever Diamond 18ct White Gold Solitaire 0.75ct Diamond Ring — £2799.00 (was £6999.00), 60% off
How the discount works
Most of the savings in this promotion are applied directly to the items, meaning the prices are as marked on the website. You do not need to jump through hoops to get the initial up to 60% off. However, you can slash prices even further at the checkout by using a specific promotional code.
Use code SALE10
Simply copy and paste this code into the promo box at the basket stage to apply the extra discount to your order before you pay.
Worth it?
The real value here lies in the high-carat diamond rings and lab-grown earrings, where 60% off translates to hundreds of pounds saved. However, be cautious with ring sizes; the most common sizes tend to sell through rapidly during these events, leaving only very small or large options. Also, keep an eye on the diamond specifications, as some of the deeper discounts might feature lower clarity or colour grades. Still, for budget-conscious buyers, it is a solid opportunity.
Browse every live UK sale we track — re-ranked throughout the day — on the DealsFirst Sales page.


