Iris Fashion adds more lines and further reductions to its sale
Save up to 50% on women's clothing as Iris Fashion adds new lines and further reductions to its major summer sale event.
Independent womenswear boutique Iris Fashion has added new lines and cut prices further in its sale, with reductions now reaching 50% across the site. The boutique stocks premium independent labels such as M.A.B.E, FAUNE, MASSCOB, SEA NY and Petite Mendigote, so this is one of the few UK sales where these designers appear below full price. No end date has been announced.
What's in the sale
The deepest cuts, a straight 50% off, are concentrated on dresses and tops from MASSCOB, FAUNE and SEA NY, while most of the newly added lines sit at 30% off. These were all live on the sale page when we checked:
- Eva Lace-Trimmed Neckline Dress, FAUNE, £115.00 (was £230.00), 50% off
- Arbor V-Neck Long Dress, MASSCOB, £199.00 (was £399.00), 50% off
- Java Stripe Crinkle Shirt, MASSCOB, £145.00 (was £290.00), 50% off
- Violet Pintuck Dress, SEA NY, £196.00 (was £392.00), 50% off
- Gracie Embroidered Floral Dress, M.A.B.E, £171.00 (was £245.00), 30% off
- Lena Strap Maxi Dress, MASSCOB, £241.00 (was £345.00), 30% off
- Kirsten Print Dress, SEA NY, £255.00 (was £365.00), 30% off
- Leila Eyelet Top, SEA NY, £238.00 (was £340.00), 30% off
- Jean Lace Flower Top, FAUNE, £112.00 (was £160.00), 30% off
- Chiara Tiered Dress, Petite Mendigote, £126.00 (was £180.00), 30% off
- Edie Print Long Sleeve Top, M.A.B.E, £62.00 (was £89.00), 30% off
- Elsa Crossbody Bag, M.A.B.E, £68.00 (was £85.00), 20% off
Most dresses and tops were showing a full size run of XS to L when we checked, which supports the shop's claim that these are newly added lines rather than the picked-over end of the rail.
How the discount works
Prices are reduced as marked, no code needed, and the sale covers the whole site rather than a fenced-off clearance section. Iris also offers 10% off a first order for newsletter sign-ups, though retailers normally exclude sale lines from intro offers, so check the terms before counting on stacking the two.
Worth it?
The 50% lines are the story here. Designer pieces like the MASSCOB Arbor dress at £199 (from £399) rarely drop this far outside end-of-season clearances, and the boutique has just restocked the sale rather than running it down, so sizes were still broadly available when we looked. The 30% tier is decent rather than dramatic for this level of label. Popular sizes in independent-label sales like this tend to go quickly once a second markdown lands, so if something at 50% is in your size, it is unlikely to get cheaper before it sells out.
Browse every live UK sale we track — re-ranked throughout the day — on the DealsFirst Sales page.
