A DealsFirst data product
UK sale discount statistics
How deeply UK retail is discounting right now, measured every day from every live deal and sale we track across 500+ retailers. Every figure on this page comes from live, verified listings, and every section has a stable link for citing.
Source: DealsFirst UK Discount Index, updated daily. Last updated 5 August 2026.
UK Discount Index · 5 August 2026
48.0
▲ 10.1 this weekOne number for how hard Britain’s shops are discounting. Higher means deeper, broader discounting.
UKDI = 0.5·Depth + 0.3·Breadth + 0.2·Clearance
Depth
63.6%
The share of all live deals priced at 50% off or more.
weight 0.5
Breadth
36.1%
The share of live tracked sales that are site-wide events, whole shops on sale rather than corners of them (103 of 285).
weight 0.3
Clearance
26.8%
The share of already-discounted stock (30%+ off) that has been cut to 70% off or deeper, the desperation tail.
weight 0.2
Today’s totals
155,836
live deals tracked right now
10,032
new deals landed in the last 24 hours
63.6%
of all live deals are at 50% off or more
26.8%
of deals already 30%+ off are at 70% off or deeper
Price-history-verified lows
These are price-history-verified figures: each count comes from the item’s own tracked price record, never from the retailer’s advertised was-price. Both are live counts on our Amazon Deals feed.
1,053
deals at their lowest tracked price ever, at least 15% below their own 90-day typical price, and rarely buyable this low over the last two years.
Browse them2,745
deals verified as the cheapest they have been in at least 90 days of tracked price history.
Browse themDeep discounts by sector
The share of each sector’s live deals at 50% off or more, today. Each row has a stable anchor (for example #fashion, #technology) for linking straight to a sector’s figure.
Methodology
UKDI = 0.5·Depth + 0.3·Breadth + 0.2·Clearance
Depth asks how much of the market is seriously discounted. Breadth asks whether whole shops are on sale, or just corners of them. Clearance asks how much is being moved out at desperation prices. Each is a plain percentage of live, verified listings: no modelling, no seasonal adjustment, reproducible from our public data.
Advertised was-prices are validated first: discounts above 90% and known inflated-RRP patterns are excluded, so the index can’t be gamed by fake markdowns. The record-drop and 90-day-low counts go further still, checking each price against the item’s own tracked history. The index snapshots once a day at 7am; this page reads the latest snapshot.
The full methodology and the day-by-day chart live on the UK Discount Index page. For how the same verification handles the biggest sale season of the year, see Black Friday 2026.
Cite this page
Source: DealsFirst UK Discount Index, updated daily.
Last updated 5 August 2026 · daily readings since 19 July 2026. Free to use with attribution and a link to this page. Questions to hello@dealsfirst.co.uk.